Edutainment is a combination of the words "education" and "entertainment."It refers to media or experiences aimed at educating through entertainment. It can take various forms, such as games, movies, shows, and interactive experiences.

The advantages of Edutainment include improved student engagement, concentration, retention of information, and making learning more appealing and engaging. 

Edutainment in academic teaching includes:

• Multimedia - An important element of engaging and attractive lessons includes multimedia and interactive content such as videos, virtual field trips, interactive simulations, and multimedia presentations.
• Games and gamification - The use of games and their components, such as scoring systems, badges, and leaderboards, enhances student engagement and motivation.
• The use of quizzes and quests in teaching.
• Storytelling and role-playing can be utilized in foreign language classes, but also in courses on universal design.
• Physical exercises and outdoor activities - learning outside the classroom, outdoor activities, or educational field trips that combine physical activity with learning.

By incorporating elements of edutainment into academic teaching, educators can provide students with inspiring educational experiences, which will translate into better academic performance, increased attention, and engagement.

Literature/More Information:

Cypher Learning, 5 Ways to mix education and entertainment in the classroom, 

https://www.cypherlearning.com/blog/k-20/5-ways-to-mix-education-and-entertainment-in-the-classroom

American School of Education, What Is Edutainment? Tips for Mixing Education and Entertainment in the Classroom, https://soeonline.american.edu/blog/what-is-edutainment/

University of San Diego, Edutainment in the Classroom: How Technology Is Changing the Game,  https://onlinedegrees.sandiego.edu/edutainment/